48 SMS Examples for Real Estate Marketing: SMS Templates for Real Estate Agents & Property Managers

In today’s competitive real estate market, staying connected with clients is key. Real estate agents need quick and effective ways to communicate. That’s where SMS marketing comes in. With high open rates and instant delivery, text messages help you reach clients directly. This article provides SMS examples and templates for real estate marketing to build relationships and close deals. Learn how to use SMS to connect with buyers, share property updates, and grow your business.

The Basics of Real Estate SMS Marketing

SMS marketing is essential for real estate agents, enabling direct and immediate communication with potential buyers and sellers. This section outlines the fundamental aspects of using SMS in the real estate market.

What is Real Estate SMS Marketing? 
SMS (Short Message Service) marketing involves sending text messages directly to potential or existing clients’ mobile phones. It’s an effective way to deliver quick updates, alerts, or promotions.

Key Benefits:

• Speed: Text messages are delivered almost instantly, making them perfect for timely updates like new listings or urgent notices.
• High Open Rates: SMS boasts open rates as high as 94%, ensuring that almost everyone on your list sees your messages.
• Cost-Effective: Compared to traditional marketing channels, SMS is less expensive and offers a higher return on investment.

Using SMS Marketing:

• Personal Touch: Tailor messages to meet recipients’ needs and interests, enhancing engagement and building stronger client relationships.
• Automation: Automate common communications such as appointment reminders or follow-ups on inquiries to save time and maintain consistency.

Integrating SMS into your real estate marketing strategy can significantly enhance client engagement and streamline communications, making it an indispensable tool in today’s competitive market.

Crafting Your First SMS: Templates for Initial Contact

When reaching out for the first time via SMS, it’s crucial to make a positive and professional impression. Here are nine templates designed to initiate contact effectively in the real estate market, ensuring clarity and engagement from the start.

Initial Contact SMS Templates:

1. Introduction and Inquiry:
   “Hi [Name], I’m [Agent Name] from [Agency]. I noticed your interest in [Area/Suburb]. Can I assist you with your property search?”
2. Property Interest:
   “Hello [Name], thanks for your interest in properties in [Area]. Are there specific features you’re looking for in a new home?”
3. Event Invitation:
   “Hi [Name], we’re showcasing exciting new properties in [Area] this weekend. Would you like an exclusive invite?”
4. Market Update:
   “Hello [Name], [Agent Name] here. I have the latest market insights for [Area]. Interested in learning more about your potential new home area?”
5. Follow-Up on Website Visit:
   “Thanks for visiting our site, [Name]! Did any properties catch your eye? Happy to provide more details or arrange a viewing.”
6. Subscription Confirmation:
   “Welcome to [Agency] updates, [Name]! Reply ‘YES’ to confirm you’d like to receive alerts on the latest listings in [Area].”
7. Service Introduction:
   “Hi [Name], I’m [Agent Name], your guide to finding the perfect property. Let’s discuss what you’re looking for!”
8. Appointment Scheduling:
   “Hello [Name], would you like to schedule a property viewing this week? Let me know what day works best for you.”
9. General Interest:
   “Hi [Name], are you still interested in finding a property in [Area]? Let’s chat about your current real estate needs!”

These templates aim to open communication channels effectively, providing a foundation for building a strong client relationship. They ensure messages are concise, relevant, and include a clear call to action, which is essential in engaging potential clients right from the first contact.

Follow-up SMS Templates for Real Estate Agents

Effective follow-up is crucial in nurturing leads and maintaining engagement with potential buyers. Here are ten SMS templates designed to keep the conversation going and encourage further action from potential clients in the real estate industry.

Follow-Up SMS Templates:

1. Post-Viewing Feedback Request:
   “Hi [Name], I hope you enjoyed viewing [Property Address]. Do you have any questions or feedback? Let’s discuss!”
2. Reminder for Pending Offers:
   “Hello [Name], just a reminder that the offer deadline for [Property Address] is tomorrow. Can I assist with any last-minute details?”
3. Check-in After Initial Contact:
   “Hi [Name], it’s [Agent Name] checking in! Are you still looking for a home in [Area]? I’m here to help!”
4. Update on New Listings:
   “Good news, [Name]! New properties matching your criteria have listed in [Area]. Would you like more info?”
5. Invitation to Additional Showings:
   “Hi [Name], we have another showing at [Property Address] this weekend. Can I count you in?”
6. Market Update Sharing:
   “Hello [Name], there’s been an update in the [Area] market that might interest you. Let’s chat about your options!”
7. Encouragement to Take Action:
   “Hi [Name], properties in [Area] are moving fast! Let’s secure your new home before it’s too late.”
8. Holiday Greeting and Check-in:
   “Happy Holidays, [Name]! Still thinking about moving? The new year could be the perfect time to find your dream home.”
9. Feedback Request Post-Open House:
   “Hi [Name], thanks for joining us at the open house at [Property Address]. What did you think? Any interest in making an offer?”
10. Re-engagement After Time Lapse:
    “Hello [Name], haven’t heard from you in a while! Are you still in the market for a new home? Let’s update your search criteria.”

These templates are crafted to be direct yet considerate, ensuring clients feel valued and informed. Regularly engaging with leads via SMS allows real estate agents to maintain a strong connection, encourage open communication, and ultimately guide potential buyers through the purchasing process.

Listing Alerts via SMS

Sending timely and relevant property alerts via SMS can significantly increase engagement and speed up the transaction process for real estate agents. This section provides templates for SMS messages that effectively notify potential buyers about new listings, price changes, or special offers.

Effective Listing Alert SMS Templates:

1. New Listing Notification:
   “New on the market: Spacious 3BR home in [Suburb] with a landscaped garden. View details: [URL]”
2. Price Drop Alert:
   “Price drop alert: [Property Address] now at $[New Price]! Click for more info: [URL]”
3. Exclusive Offer:
   “Exclusive listing available for a limited time in [Area]! Explore this rare find before it’s public: [URL]”
4. Open House Invitation:
   “Open House: Join us at [Property Address] this Sat from 12 pm. Reply YES to RSVP.”
5. Luxury Property Highlight:
   “Feature Property: Luxurious 5-bedroom villa in [Prestigious Area] with panoramic sea views. Discover more: [URL]”
6. Back on Market:
   “Back on Market: [Property Address] is available again! Act quickly to secure your viewing: [URL]”
7. Last Chance Notification:
   “Last chance to view [Property Address] before offers close! Visit us or click [URL] for details.”
8. New Development Announcement:
   “Announcing new developments in [Area]! Modern homes perfect for families. Details here: [URL]”
9. Holiday Home Highlight:
   “Dreaming of a holiday home? Check out our latest serene lakeside properties here: [URL]”
10. Investment Opportunity Alert:
    “Investment Opportunity: Multi-unit building in [Area] with high ROI. Explore investment details: [URL]”

Each template is designed to grab attention quickly, provide essential information, and encourage action, helping real estate agents maintain a proactive approach in their communication strategy. These alerts keep potential buyers informed and help build a reputation for being attentive and responsive in the real estate market.

Crafting Urgent Updates and Alerts

In real estate, timing can be everything. Urgent updates and alerts via SMS ensure that your clients receive critical information promptly, which can be decisive in property transactions. Below are templates designed to convey urgency effectively without overwhelming the recipient.

Urgent SMS Templates:

1. Immediate Offer Deadline:
   “Urgent: Final call to submit offers for [Property Address] by 6 PM today. Don’t miss out!”
2. Last Minute Viewing Opportunity:
   “Opportunity alert: Last-minute viewing slot available for [Property Address] tomorrow at 10 AM. Reply to book.”
3. Document Submission Reminder:
   “Reminder: Please submit your documents for [Property Address] by end of today to proceed.”
4. Auction Date Announcement:
   “Auction notice: [Property Address] goes under the hammer this Sunday. Register your interest now.”
5. Emergency Contact Request:
   “Please contact me urgently regarding your offer on [Property Address]. There’s a time-sensitive update.”
6. Final Call Before Withdrawal:
   “Last chance to act on [Property Address]. It will be withdrawn from the market tomorrow!”
7. Open House Reminder:
   “Reminder: Open house at [Property Address] starts in 2 hours. Hope to see you there!”
8. New Listing Rush:
   “New listing: [Property Address] just hit the market. Expected to sell fast. View details [URL].”
9. Special Offer Expiry:
   “Hurry! Special financing offer for [Property Address] expires in 24 hours. Contact us to benefit.”

These templates are crafted to trigger immediate action, ensuring your clients are always well-informed and ready to move quickly when necessary. By using direct language and clear calls to action, you can maintain the urgency required without causing alarm.

Engaging Content for Real Estate SMS Marketing

Creating engaging SMS content is crucial for capturing the interest of potential buyers and keeping existing clients informed and excited about your listings. Here are ten templates that combine attention-grabbing language with effective calls to action, perfect for boosting engagement in your real estate SMS marketing efforts.

Engaging SMS Content Templates:

1. Highlight Unique Features:
   “Discover the charm of [Property Address] with its custom kitchen and rooftop terrace. Interested? Reply for details!”
2. Local Area Benefits:
   “Imagine living in [Area]: Great schools, vibrant community, and superb dining. Learn more about our listings here!”
3. Seasonal Promotion:
   “Spring into your new home! Special financing available this season for first-time buyers at [Property Address].”
4. Personalisation Appeal:
   “Looking for a home that fits your style, [Name]? [Property Address] might be the perfect match. Let’s discuss!”
5. Urgency for Limited Offers:
   “Only a few units left at [New Development]! Secure your spot in [Area]’s most sought-after location now.”
6. Invitation to Exclusive Events:
   “You’re invited to an exclusive showing of our premier properties in [Area]. Join us and find your dream home!”
7. Testimonials or Success Stories:
   “Don’t just take our word for it. Hear from [Client Name] who found their dream home in [Area] through us. Want similar success?”
8. Interactive Content:
   “What’s your dream home feature? Pool, garden, or maybe a big garage? Text us back your top pick!”
9. Follow-Up on Recent Interactions:
   “Thanks for visiting [Property Address], [Name]. Could you see yourself living here? Let us know your thoughts!”
10. Special Announcement:
    “We’re thrilled to announce a new partnership that offers exclusive home furnishing discounts to our clients. Interested in details?”

These templates are designed to inform and create a dialogue with recipients, encouraging them to engage further with your services. Using concise language and direct calls to action, these messages help ensure that your SMS marketing resonates well with the audience, fostering stronger relationships and driving more conversions in the real estate market.

Real Estate SMS Marketing Template FAQs

Wrapping It Up

Implementing SMS marketing can dramatically enhance how real estate agents connect with their clients. Agents can efficiently communicate key information through timely, personalised messages, from new listings to urgent updates. This approach saves time and ensures that both potential and current clients remain engaged and informed. As the real estate market continues to evolve, incorporating SMS into your marketing strategy can provide you with a significant competitive edge, helping you connect faster and more effectively. Embrace SMS marketing to keep your communications sharp and your client interactions impactful.