Real Estate Facebook Marketing is a powerful tool for agencies looking to attract investors, landlords and tenants. With targeted ad campaigns, agencies can showcase properties, engage potential clients and generate high-quality leads at a lower cost than traditional marketing. Facebook ads allow property managers to reach the right audience through advanced targeting based on demographics, interests and online behaviour.
Scale Your Real Estate Business With Expert Facebook Ad Management
Let PMVA’s real estate marketing assistants handle your Facebook ads while you focus on closing deals. Generate leads and grow your agency today!
Table of Contents
Why Facebook Is Essential for Real Estate Marketing
Facebook offers property managers and real estate agencies a cost-effective way to attract high-quality leads. Facebook real estate ads allow agencies to reach investors, landlords and buyers based on demographics, interests and location. Unlike traditional real estate ads, Facebook ads offer real-time insights, helping agencies optimise their Facebook marketing strategy.
Effective Facebook Ads Strategy for Real Estate
A well-planned Facebook ads strategy helps real estate agencies attract high-quality leads, improve engagement and increase conversions. To maximise success, agencies must focus on targeting the right audience, choosing the best ad formats and optimising ad spend.
1. Targeting the Right Audience
Effective audience targeting ensures real estate ads reach the most relevant buyers, tenants and investors. Agencies can define their audience based on:
- Demographics: Age, income and homeownership status
- Interests: Property investment, mortgage lending and rental searches
- Location: Specific suburbs or broader real estate markets
- Behaviour: Users who have previously engaged with real estate content
2. Choosing the Right Ad Format
Different ad types serve different goals. Agencies should use:
- Video Ads: Ideal for virtual tours, testimonials and agent branding
- Carousel Ads: Best for showcasing multiple listings or key property features
- Lead Generation Ads: Designed to capture inquiries directly within Facebook
- Retargeting Ads: Used to bring back users who engaged but didn’t convert
3. Optimising Budget and Bidding Strategy
To maximise return on investment, agencies should:
- Set a daily or lifetime budget based on campaign goals
- Choose between CPC (Cost per Click) for lead generation or CPM (Cost per Thousand Impressions) for brand awareness
- Use A/B testing to refine ad creatives and ad copy
- Enable Campaign Budget Optimisation (CBO) to automatically allocate funds to top-performing ads
Best Practices for High-Performing Real Estate Facebook Ads
1. Use Video Ads to Boost Engagement
Video ads create an immersive experience, helping agencies build trust with potential buyers and renters. They work well for:
- Virtual property tours
- Client testimonials
- Agent branding videos
2. Set Up Carousel Ads for More Property Views
Carousel ads allow users to swipe through multiple properties in a single ad campaign, making them ideal for:
- Highlighting key features of a single property
- Comparing multiple properties in the same area
- Showcasing investment opportunities
3. Use Lead Generation Ads to Capture Inquiries
Lead generation ads simplify the inquiry process, reducing friction and increasing conversion rates. They help agencies:
- Collect lead details without directing users to an external site
- Improve form completion rates
- Capture more inquiries quickly
4. Retarget Interested Prospects With Follow-Up Ads
Retargeting ads help convert warm leads by reminding users about properties they previously viewed. These ads are effective for:
- Re-engaging past visitors
- Promoting special offers or discounts
- Encouraging sign-ups for open home events
Choosing the Right Facebook Ad Type for Real Estate
Selecting the right Facebook ad format is key to attracting high-quality leads and driving engagement. Each ad type serves a unique purpose, so agencies should align their ad campaigns with their business goals.
Facebook Ad Types for Real Estate
Facebook offers several ad formats that help real estate agencies showcase listings, generate leads and re-engage potential clients.
| Ad Type | Best Used For | Ideal For |
|---|---|---|
| Image Ads | Showcasing single properties or branding | All agencies |
| Video Ads | Virtual tours, testimonials and storytelling | High-end listings |
| Carousel Ads | Highlighting multiple listings or key features | Agencies with multiple listings |
| Lead Generation Ads | Capturing inquiries directly on Facebook | Property managers |
| Retargeting Ads | Bringing back users who engaged but didn’t act | Agencies with websites |
How Much Does It Cost to Run Facebook Ads for Real Estate?
The cost of real estate Facebook ads varies based on audience targeting, ad format and bidding strategy. A well-planned budget ensures agencies generate leads efficiently while maximising return on investment (ROI).
Key Cost Factors
- Target Audience: Ads targeting real estate investors or high-net-worth buyers cost more due to higher competition.
- Ad Format: Video ads typically cost more but drive higher engagement, while carousel ads offer a balance between cost and performance.
- Bidding Strategy: Agencies can choose between:
- Cost per Click: Pay when a user clicks on the ad. Best for lead generation.
- Cost per Thousand Impressions: Pay for visibility. Best for brand awareness.
Maximising Ad Spend for Higher ROI
To make Facebook ads more cost-effective, agencies should:
- Use A/B Testing: Compare different ad creatives and ad copy to determine what performs best.
- Leverage Campaign Budget Optimisation: Allow Facebook Ad Manager to automatically allocate funds to top-performing ads.
- Monitor and Adjust Bids: Lower spending on underperforming ads and increase funding for high-converting campaigns.
- Set Flexible Budgets: Adjust ad spend based on campaign performance and audience engagement.
Crafting a High-Converting Facebook Ad Creative
A well-designed Facebook ad creative can boost engagement and attract high-quality leads. Real estate businesses must use high-quality visuals, persuasive ad copy, and strong calls to action (CTAs) to encourage inquiries. A structured approach ensures each ad campaign moves potential clients through the sales funnel.
1. High-Quality Real Estate Photography and Video
Buyers and renters expect clear, attractive visuals. The best real estate Facebook ads feature:
- Image ads with well-lit, high-resolution photos
- Video ads with estate photography and video tours
- Carousel ads showcasing different property angles
2. Compelling Ad Copy
Strong ad copy highlights property benefits in a clear and direct way.
- Example: “Spacious 3-bedroom home with ocean views – book a tour today!”
3. A Clear Call-to-Action (CTA)
A strong CTA tells users what to do next:
- “Book a viewing today”
- “Apply now before it’s gone”
Leveraging Facebook Marketing Tools for Real Estate Growth
Facebook offers real estate marketers a cost-effective digital advertising solution. A well-planned Facebook marketing strategy helps agencies generate leads efficiently.
Why Property Managers Should Invest in Facebook Marketing
- Reach a highly targeted audience
- Lower ad spend compared to traditional real estate ads
- Use automation tools like chatbots and dynamic ads to improve lead management
- Get better ROI by outsourcing Facebook ad management
FAQs: Real Estate Facebook Marketing
What Is the Best Facebook Marketing Strategy for Real Estate Agencies?
An effective real estate Facebook marketing strategy includes a mix of paid and organic content. Agencies should use collection ads to showcase multiple real estate listings and carousel ads to highlight key property features. Retargeting strategies help re-engage past visitors who didn’t convert. A strong marketing playbook ensures agencies stay consistent and drive results.
How Can a Marketer Use Facebook or Instagram to Promote Property Listings?
A marketer can use Facebook or Instagram to promote real estate listings with targeted social advertising. Running Facebook real estate ads with real estate photography and video ensures properties stand out. L3 Real Estate and other agencies use digital advertising to drive inquiries and sales.
Why Is Ad Copy Important for Real Estate Facebook Ads?
Strong ad copy grabs attention and encourages action. A marketer should use clear, benefit-driven text that highlights property features. Phrases like “Modern apartment with ocean views—book a tour today!” increase engagement. Agencies can use a template to test different versions and improve performance.
Can Facebook Ads Work for Agents Targeting Local and International Buyers?
Yes, Facebook ads work for both local and global campaigns. Agencies can target your audience based on specific locations. Whether focusing on the real estate industry in one market or internationally, custom targeting ensures ads reach potential buyers and investors.
How Can Agents Position Themselves as Experts Using Facebook?
Agents can position themselves as trusted experts by sharing insights, market trends and success stories. Posting valuable content on a Facebook Business Page builds trust. Starting with advertising, agents should focus on high-quality real estate listings and client testimonials.
Maximise Real Estate Growth With Facebook Ads
Facebook advertising helps real estate agencies attract investors, landlords and tenants while keeping costs low. The right ad campaign, targeting and automation tools ensure better results. Managing ads takes time, but outsourcing to PMVA streamlines the process. PMVA creates and manages high-performing Facebook ad campaigns, allowing property managers to focus on growth. Get in touch today to scale your real estate business with expert digital marketing support.
Find Out How Outsourcing Can Work in Your Business
Having a dedicated Virtual Assistant in your real estate business can open the door to a variety of new strategies. Learn how you can grow beyond your current limits by booking a private consultation with our CEO, Tiffany Bowtell now.
