19 Real Estate Social Media Ideas to Boost Engagement and Attract New Clients

Social media is essential for growing your real estate business. You can engage potential buyers, attract new followers, and build trust with the right real estate social media ideas. From sharing high-quality property photos to running interactive polls, social media lets you showcase your properties and expertise. These strategies help you stand out, generate leads, and maintain a robust online presence in a competitive market.

1. Leverage Engaging Polls and Quizzes for Audience Insights

Engagement is critical for real estate social media. Polls and quizzes invite followers to interact with your content, providing valuable insights into their preferences. For example, you can ask questions like, “What’s your dream home feature?” or “Which area would you prefer to live in?” These simple questions can help you understand what potential buyers are looking for.

Best Platforms for Polls and Quizzes

Different social media platforms offer various features to enhance audience interaction. Instagram Stories allows users to create polls with two options, while Facebook lets users vote on multiple-choice polls.

Poll and Quiz Ideas for Real Estate

Here are some estate social media post ideas for polls and quizzes:

• “What’s your preferred home style? A) Modern B) Traditional”
• “Which feature is more important to you? A) Backyard B) Open-plan kitchen”
• “How important is public transport access for you when buying a home?”

2. Share New Listings with High-Quality Photos

People are naturally drawn to well-captured photos. A listing post that uses clear, well-lit, and professionally taken images can make a big difference in attracting attention. Quality photos highlight a home’s best features and provide an inviting first impression. They also build credibility and show that you’re a professional who takes your business seriously.

How to Create Engaging New Listing Posts

Follow these tips when creating real estate social media posts for new listings:

• Use multiple angles: Show the property from different perspectives, inside and out.
• Create a carousel post: Share images to give potential buyers a virtual tour.
• Highlight key features: Include captions that mention special features like large windows, modern kitchens, or landscaped gardens.
• Add location benefits: Mention nearby local businesses, schools, parks, and other attractions that appeal to the buyer.

Using Social Media Tools

Platforms like Instagram, Facebook, and Pinterest work well for sharing these types of posts. Use their features, like tagging local businesses or adding location tags, to attract a broader audience. Engage potential buyers with polls or stories asking for their opinions on the home’s best features.

3. Share Open House Events and Virtual Tours

Promoting open house events and virtual tours on social media is a great way to engage potential buyers. These events give buyers a chance to explore the property firsthand. However, not everyone can attend, which makes virtual tours an essential addition. A virtual tour allows people to view the home from the comfort of their own space, which attracts potential buyers who may be relocating or have busy schedules.

Best Practices for Open House and Virtual Tour Posts

To maximise your post’s impact, follow these tips:

• Use a countdown: Create excitement by posting a countdown timer leading up to the event.
• Host live streams: During the open house, stream parts of the tour on Facebook or Instagram Live.
• Include dates and details: Always specify the event’s date, time, and location. Add links for easy sign-up.
• Promote a virtual tour: Share a 360-degree video or link to a virtual walkthrough for those who can’t attend in person.

Ideas to Get Engagement

You can increase interaction by using polls or Q&As before the open house. Ask followers, “What’s the most important feature for you in a home?” This can build interest and attract more attendees.

4. Share Testimonials to Build Social Proof

Testimonials are one of the most effective ways to build social proof for your real estate business. When potential clients see real experiences from past buyers and sellers, they feel more confident about working with you. Testimonials also showcase your success and demonstrate that you are a capable, experienced agent who can deliver results.

Best Ways to Share Testimonials

To maximise the impact of testimonials on your social media:

• Use both text and video: Written testimonials work well, but videos are even more engaging. Video testimonials allow clients to share their stories in their own words, adding authenticity.
• Highlight specific achievements: Use testimonials that focus on particular successes, like helping a seller close a deal quickly or finding a home buyer their dream home.
• Pair testimonials with photos: Add images of the client with their new home to create a visual connection. This makes the post more relatable and personal.

Example of a Post-Introducing Testimonial

When sharing testimonials, tag the clients (with permission) and include quotes that highlight your strengths as an agent. For example:
“Thanks to [Agent Name], we sold our house in under two weeks and found our new home within a month. Their team went above and beyond!”

5. Post Educational Content to Guide First-Time Buyers

First-time buyers often feel overwhelmed by the home-buying process. Posting tips or step-by-step guides can help them make informed decisions. By sharing educational content, you offer value and attract potential clients seeking advice.

Key Topics to Cover for First-Time Buyers

To ensure your content is helpful, focus on common questions and concerns first-time buyers may have:

• Financing tips: Explain different mortgage options and how to improve credit scores.
• Steps to buying a home: Outline the buying process, from securing financing to closing the deal.
• Market trends: Share insights on current property values, interest rates, and what first-time buyers should expect.

How to Share Educational Content

Social media posts, blogs, or videos can help break down complex topics. Consider creating a series of posts, each focusing on a different process step. For example, an Instagram carousel could show “5 Steps to Buying Your First Home,” guiding users visually through each stage.

6. Feature Renovation Ideas to Add Value

Sharing renovation ideas on social media is a great way to engage your audience while adding value. Homeowners and potential buyers are always looking for ways to improve their homes. Highlighting cost-effective and high-impact renovations, like kitchen or bathroom updates, makes your content valuable and shareable.

Top Renovation Ideas to Share

Consider these effective renovation ideas that are popular with homeowners:

• Kitchen remodels: New countertops, modern appliances, or a fresh coat of paint can transform a kitchen.
• Bathroom upgrades: Adding new fixtures, updating the tiles, or creating a spa-like feel with better lighting can add significant value.
• Outdoor spaces: Decks, patios, and landscaping can boost curb appeal and create extra living space.

How to Present Renovation Ideas

Create before-and-after posts or videos to show the transformation. Use high-quality photos to highlight the improvements and their impact. Share tips on how these changes can increase a home’s market value, and recommend local professionals for the job.

7. Use Instagram Stories for Quick Updates and Engagement

Instagram Stories allow you to post frequent updates without cluttering your main profile. They’re ideal for delivering time-sensitive content like property listings, open house announcements, or market updates. Since Stories disappear after 24 hours, they create a sense of urgency, encouraging followers to act quickly. Stories also feature interactive tools like polls, quizzes, and Q&A, making them an excellent platform for real-time engagement.

Best Practices for Using Instagram Stories

To get the most out of Instagram Stories, you can:

• Share property sneak peeks: Post behind-the-scenes tours of new homes or neighbourhoods before making an official announcement.
• Use polls and questions: Engage followers by asking for their opinions or feedback. For example, “Which home feature do you prefer?”
• Create countdowns: Build excitement for an upcoming open house or property launch with a countdown timer.
• Post daily updates: Keep your audience informed with market trends, buyer tips, or success stories.

Engage with Real-Time Content

Using Instagram Stories for short updates, you engage your audience and keep your social media presence fresh. Followers can swipe up for more details, respond to polls, or send direct messages, allowing for easy interaction. This strategy helps you stay connected with your audience and encourages quick actions, like booking a viewing or attending an open house.

8. Post Market Updates to Keep Your Audience Informed

Posting regular market updates is an excellent way to keep your audience informed and engaged. These updates provide valuable insights for potential buyers and sellers and establish you as a knowledgeable authority in the real estate market. By offering real-time data, you help your clients make informed decisions, positioning yourself as a go-to resource for market trends.

Tips for Posting Market Updates

Here’s how you can present market updates clearly and effectively:

• Use visuals: Infographics, charts, and graphs make data more accessible to digest.
• Keep it local: Focus on specific neighbourhoods or cities that matter to your audience.
• Break it down: Explain complex market data in simple terms, such as “Home prices have risen by 5% this quarter.”
• Include trends: Point out shifts in the market, such as an increase in new listings or a rise in buyer demand.

Boost Engagement with Market Insights

Make your market updates interactive. Ask your followers to share their thoughts on the market or provide predictions for the coming months. Include a call-to-action like, “Thinking of selling? Get a free home valuation today.”

9. Run Contests to Attract New Followers

Running contests on social media is a proven way to attract new followers and engage your audience. Contests not only increase your reach, but they also encourage interaction, building excitement around your real estate brand. This type of social media marketing helps you reach potential clients who may not have been aware of your business. Additionally, contests create goodwill by rewarding participants with an appealing prize.

Contest Ideas to Get Maximum Engagement

Ensure the prize is attractive to your target audience to make your contest effective. The more straightforward the entry process, the more likely people will participate.

Here are a few contest ideas:

• Giveaway: Offer a free home valuation, local gift card, or even a free consultation with a home stager.
• Tag-a-Friend: Require participants to tag friends or share the post for entry, which increases your reach.
• Q&A Contest: Ask a real estate-related question and have followers answer. Randomly select a winner from the correct answers.

Best Practices for Running Contests

• Set clear rules: Make sure participants know how to enter and what the prize is.
• Promote the contest across platforms: Use Instagram, Facebook, and your website to reach a broader audience.
• Include a call-to-action: Encourage users to follow your page and tag friends to enter.

10. Showcase Your Team with a New Team Member Post

A post introducing a new team member does more than announce an addition to your staff. It helps potential clients see the faces behind the business, making them feel more connected to your real estate agency. Whether it’s a new real estate agent, admin support, or marketing specialist, sharing personal details about their role and background adds authenticity to your brand.

Best Practices for Creating a New Team Member Post

To ensure your post resonates with your audience, keep it simple, engaging, and focused on the individual. Here’s how you can do it:

• Include a photo: A friendly headshot or a casual team photo works well.
• Share personal details: Mention fun facts, their background, or hobbies. For example, “Meet Sarah, our new real estate agent who loves hiking and has a passion for interior design!”
• Highlight their role: Explain how they’ll be assisting buyers and sellers. For example, “Sarah will be helping first-time buyers find their perfect homes.”

Engage Your Audience

Encourage followers to welcome the new team member by commenting or liking the post. You can also add a call-to-action, such as “Send Sarah a message if you want to buy or sell!”

A well-crafted new team member post welcomes the individual and strengthens your brand by showing the people who drive your business forward.

11. Share High-Quality Photos of Sold Properties

Visual content is one of the most engaging forms of social media. Clear, professional photos capture attention and help your posts stand out in busy feeds. Sharing photos of sold properties gives your audience a visual record of your work and builds trust with potential clients who want to see tangible results.

Best Practices for Sharing Sold Properties

To maximise the impact of your sold property posts, focus on quality and storytelling:

• Use professional images: Showcase each home’s best features with well-lit, sharp photos.
• Tell a success story: Pair the images with a short sale description. For example, congratulations to the new owners, “This beautiful four-bedroom home sold in just two weeks!”
• Tag the clients: With their permission, tag the buyers or sellers to increase reach and engagement.

Encourage Engagement

Encourage your followers to engage with the post by asking questions like, “Would you love to live in a home like this?” or “Thinking of selling? Contact us today!” This helps turn your sold property posts into lead-generation tools.

12. Offer Home Staging Tips for Sellers

Staged homes often sell faster and at higher prices. Staging highlights a property’s best features, creating a welcoming atmosphere for buyers. Simple adjustments, such as rearranging furniture or decluttering, can greatly affect how a home is perceived. Providing staging tips on your social media channels will help sellers see the value in preparing their homes before listing.

Practical Staging Tips to Share

When offering staging tips on social media, focus on practical and easy-to-implement advice:

• Declutter and depersonalise: Remove personal items and excess clutter to make spaces feel larger and more neutral.
• Improve lighting: Natural light is a big selling point. Encourage sellers to open blinds, clean windows, and add lamps to darker areas.
• Rearrange furniture: Arrange furniture to create clear paths and make rooms appear more spacious.

Share Before and After Examples

Visuals are powerful tools in home staging posts. Show before-and-after photos of staged rooms to demonstrate the transformation. Include captions explaining how each change improves the space and attracts buyers.

13. Highlight Neighbourhood Amenities

Highlighting neighbourhood amenities is a great way to add value to your property posts. When buyers look for homes, they also want to know about the surrounding area. By featuring local attractions, parks, schools, and businesses, you help them visualise what living there is like. This can make a huge difference when it comes to decision-making.

How to Showcase Neighbourhood Amenities

There are several ways to highlight a neighbourhood’s best features:

• Post photos of local parks: Green spaces and playgrounds are a big draw, especially for families. Share images of nearby parks or walking trails.
• Highlight local businesses: In your posts, mention popular cafes, restaurants, or shops. Tagging these local businesses can also boost engagement.
• Talk about schools and transport: Mention if the home is near top-rated schools or has good public transport links. These can be deal-makers for many buyers.

Use Visual Content to Show the Area

Include high-quality photos or videos of the neighbourhood. Drone shots of the area or a walk-through of the nearby streets can offer potential buyers a feel for the location without them having to visit in person.

14. Use Social Media to Share Industry Trends

Sharing industry trends on social media is an effective way to position yourself as an expert in the real estate market. It helps inform your audience about the latest changes and developments, building trust and credibility. Regular updates on market trends provide valuable insights for both buyers and sellers.

Key Industry Trends to Share

To keep your content relevant, focus on the most significant changes that affect your market:

• Home prices: Share updates on whether home prices are rising or falling in your area.
• Mortgage rates: Regularly update your audience on interest rate changes and how they impact purchasing power.
• Demand and inventory: Discuss whether there are more buyers or sellers in the market and how that affects negotiation power.

How to Share Industry Trends

You can share trends in multiple formats:

• Infographics: Use simple charts and visuals to break down data.
• Quick updates: Post short status updates on changes in the market.
• Videos: Create brief videos explaining the impact of specific trends.

15. Share Holiday-Themed Posts to Engage Your Audience

Holidays are a perfect time to create engaging, festive content. Holiday-themed posts add a seasonal touch to your social media, capturing your audience’s attention and increasing engagement. Whether it’s Christmas, Easter, or even Halloween, sharing holiday content can help your real estate business connect with your audience in a fun and relatable way.  

Creative Holiday Post Ideas for Real Estate

There are plenty of ways to add a holiday spin to your content. Here are a few ideas:

• Seasonal decorating tips: Share home décor tips for the upcoming holidays, like “5 Christmas Decoration Ideas to Make Your Home More Inviting.”
• Holiday giveaways: Run a contest offering a gift card from a local business or a free home consultation as a prize.
• Festive property tours: Show a home’s potential by highlighting how it can be decorated for a particular holiday.

Maximise Engagement

Add interactive elements to your posts, such as polls asking followers to vote on their favourite holiday décor style or quizzes about local holiday events. Tag local businesses for collaborations or giveaways to broaden your reach.

16. Provide Tips for Home Sellers

Sharing practical tips for home sellers is an excellent way to engage your audience and offer value. Selling a home can be daunting, but as a real estate agent, you can guide sellers through the steps to ensure a smoother, faster sale. These tips will help sellers prepare their homes for the market and increase their chances of getting the best price.

Key Tips for Home Sellers

Here are some of the most effective tips to share with your audience:

• Declutter and depersonalise: A clean, neutral space helps buyers visualise themselves in the home. Encourage sellers to remove personal items and excess furniture.
• Enhance curb appeal: The first impression is crucial. Suggest simple fixes like fresh paint, trimmed lawns, and updated outdoor lighting to make the property more appealing.
• Set the right price: Advise sellers to set a competitive price based on recent market trends and comparable listings. Pricing too high can discourage potential buyers.

Maximise Engagement with Seller Tips

Encourage your followers to ask questions about the selling process. You can also create a series of posts, each focusing on a specific step, like preparing for an inspection or negotiating offers. Offering educational content that speaks directly to sellers’ needs makes your real estate social media content more valuable and engaging.

17. Utilise Carousel Posts to Showcase Multiple Features

A carousel post is one of the most effective tools for real estate agents on social media. It allows you to display multiple images or videos in one post, giving potential buyers a deeper look at a property’s key features. Carousel posts are a great way to capture attention, highlight different aspects of a home, and keep your audience engaged.

How to Create Effective Carousel Posts

To get the most out of carousel posts, focus on high-quality visuals and clear messaging:

• Highlight key rooms or areas: Feature the main rooms, such as the kitchen, living area, bedrooms, and outdoor spaces. Use captions to describe each feature, like “Spacious living room with natural light” or “Modern kitchen with high-end appliances.”
• Tell a story: Guide viewers through the home as if they were walking through it in person. Start with the exterior, then move through the house logically.
• Use strong calls-to-action: Encourage users to swipe through the post with prompts like “Swipe to see the stunning backyard.”

Boost Engagement with Interactive Elements

You can increase engagement by incorporating interactive features, such as asking viewers to comment on their favourite room or design element. This adds a personal touch to your carousel post and encourages more interaction.

18. Post About Local Events in the Community

Sharing local events on social media is a fantastic way to connect with your community and show your audience that you’re more than just a real estate agent. Promoting events such as festivals, markets, or charity drives positions you as a community expert while providing helpful information beyond property listings.

How to Feature Local Events in Your Posts

To make your local events posts more engaging:

• Share event details: Provide clear information about the event’s date, time, and location. For example, “Don’t miss the [City] Farmers Market this Saturday from 8 am to 1 pm at [Location].”
• Add value: Include tips for attendees, such as parking suggestions, or mention nearby cafes or shops to explore after the event.
• Use images and videos: If possible, use photos or short clips from past events or create a visual promotion for the upcoming one.

Boost Engagement with Interactive Features

Encourage your audience to attend or participate by asking questions like, “Who’s going to the local art fair this weekend?” or “What’s your favourite community event in [City]?” Tagging local businesses involved in the event can also increase your post’s reach.

19. Provide Quick Tips for First-Time Buyers

First-time buyers usually need guidance on finances, market trends, and the buying process. These buyers are more likely to appreciate advice simplifying complex steps, such as getting a mortgage or preparing for home inspections. Offering quick tips builds trust and makes you a go-to expert in their home-buying journey.

Effective Tips to Share with First-Time Buyers

Here are a few easy-to-understand tips that first-time buyers will find helpful:

• Get pre-approved for a mortgage: Advise buyers to secure financing before starting their home search. This shows sellers they’re serious and helps buyers set a realistic budget.
• Prioritise must-haves: To focus their search, suggest buyers create a list of non-negotiable features, like location or number of bedrooms.
• Plan for extra costs: Remind first-time buyers about expenses beyond the purchase price, such as legal fees, stamp duty, and moving costs.

Use Social Media to Educate First-Time Buyers

Post simple tips in a carousel post format to make the information more accessible to digest. Create posts with images or short videos explaining each step. You can encourage engagement by asking your audience, “What’s your biggest question about buying your first home?”

FAQs about Real Estate Social Media Ideas

Boost Your Social Media Strategy with These Ideas

Effective social media marketing is vital to growing your real estate business. You can engage your audience and build trust by using a mix of content types, from client testimonials to local business collaborations. Sharing interactive stories, industry trends, and virtual tours keeps your followers informed and connected. Planning with a social media calendar ensures your content stays consistent and timely. Use these strategies to grow your brand, attract new clients, and create meaningful connections with your community.